Business Intelligence (BI) is one of those terms that gets thrown around a lot in meetings, webinars, strategy sessions, and tech discussions. But what does it really mean? Often, BI is misunderstood, misused, or oversimplified, lumped in with other concepts like data analytics, data science, or even just plain old reporting. It is as if someone tried to innovate a new set of buzzwords by mixing terms like ‘data,’ ‘intelligence,’ ‘business,’ ‘analytics,’ ‘science,’ and maybe even ‘art.’ But BI is far more than just a mash-up of trendy phrases. Let us dive deeper to understand what Business Intelligence truly entails and why it is more than just another buzzword.
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